Udaan, the Special Industry Initiative (SII) for J&K was funded by Ministry of Home Affairs and implemented by National Skill Development Corporation (NSDC). The program was a part of the overall initiative for addressing economic issues in J&K. While steps are being taken by the State and Central Government to revive economic activity in J&K, Udaan program was a special initiative to address the needs of the educated unemployed in J&K.
Udaan program was focused on youth of Jammu & Kashmir (J&K) who are graduate, post graduate and three year diploma engineers. The aim was to provide skills and job opportunities to the youth. Simultaneously, the aim was also to provide exposure to corporate India towards the rich talent pool available in J&K.
The Udaan programme was designed to encourage corporates to travel to J&K meet with the youth and hire aspiring youth in J&K who wish to explore the opportunity to work with corporates. Udaan provided a framework of support to the youth to travel and undergo training in firms and transit to work.